About Us

Introducing FLXNFLW (flex and flow)

FLXNFLW is an Aussie brand born from a simple idea: wellness gear should be stylish, practical, and made with purpose.

It all started with us, Lio and Em. We're scuba instructors who’ve seen the impact of plastic pollution up close, which is why caring for the planet is at the core of everything we do. From using recycled materials to cutting down on packaging, we’re serious about sustainability.

But we're not just ocean lovers, we're also into hiking, yoga, running, and all things fitness. So we know how important it is to have gear that actually works and lasts.

After the pandemic, we noticed something: gyms are busier than ever. Great for motivation, not so great when you’re sharing sweaty equipment. We always used gym towels for hygiene, but they were bland, boring, and easy to lose track of. That’s when we had a lightbulb moment.

We created FLXNFLW Sweat Towels to stand out, not just in design, but in function too. They're bold, practical, super absorbent, and easy to spot in a sea of sameness. No more towel mix-ups or settling for something that doesn’t reflect your vibe.